Chocolate
Chocolate Perception: From Snowy Mountains to Brazilian Forests
After working for more than two and a half years with an Apex-Brasil Project for supporting Brazilian Sweets and Snacks sales internationally I had the opportunity to discover a different story about chocolate. Just like any ordinary Brazilian I had been used to that snowy mountain image linked to chocolate. Surprisingly I had never stopped to think about the intimate relation between chocolate, Brazilian biodiversity, its culture and history. And that’s just what I’ve found out in my current position.
When we think about this delicious brown sweet our imagination often drifts to snowy mountain sights, while those who are more acquainted with chocolate’s history may associate it rather with Central America where it was first produced as a drink from cacao beans. By recalling its history a bit more we will see the Amazon as birth place of what is scientifically called Theobroma Cacao, meaning “Cacao – the food of the gods”.